Utiliser Google pour combattre les spammeurs et le spinning

Halte au SPAMLes faits :

Après avoir lu cet article de Lorelle sur les spammeurs voleurs de contenu, j’ai été entrainé sur cet article de Blog Herald qui parle de spinning et propose une solution radicale.

Le spinning.

Le spinning est le fait de transformer un texte de manière à conserver autant que possible le sens original (en tout cas du point de vue des moteurs de recherche) tout en évitant de tomber dans le bannissement pour « duplicate content » pratiqué par Google. En français j’ai l’impression que le mot de caviardage pourrait être proposé comme traduction ?

Pour faire du spinning (transformation de texte) certains utilisent la technique de la double traduction (français vers anglais puis anglais vers français par exemple) tandis que d’autres remplacent (automatiquement ou non) certains mots par leurs synonymes.

Le terme spinning a été « inventé » par Jonathan Bailey de Plagiarism Today

En général les « spinneurs » conservent les liens originaux du texte de départ et un moyen de les détecter et de bien observer ses referrer (sites qui nous ont envoyé des visiteurs) ou encore de toujours garder un œil ouvert sur des outils comme Technorati qui suivent les liens fait entre les blogs.

Pour le site original cela a au moins le mérite de lui éviter la pénalité pour « duplicate content » mais on a quand même à faire à du vol de contenu ou au moins à une utilisation discutable d’un contenu original.

Le danger de cette « attaque » est que si elle est menée par un site bien référencé, la page « spinnée » peut ressortir devant la page originale et vous risquez de perdre une part importante de votre trafic.

Les solutions.

  1. Entrer en contact avec le voleur et s’arranger avec lui (faire supprimer la page, obtenir un lien retour…).
  2. Si l’étape 1 ne fonctionne pas ou si vous êtes méchant vous pouvez dénoncer le copieur auprès de ses annonceurs (ses régies publicitaires). Par exemple si le site du pilleur affiche des publicités adsense voici le lien pour dénoncer.

Mes commentaires :

Sur le principe de délation et sur la puissance de Google.

C’est pas joli joli la délation. Visiblement dans le monde anglo saxon cela n’a pas la même connotation qu’en France. On dirait qu’outre atlantique on dénonce joyeusement…

Cela dit, l’idée de toucher les pilleurs au portefeuille (bannissement Google..) est à priori assez séduisante mais on tombe ici sur un des enjeux majeurs du moment : l’arbitraire de Google.

Google a beau avoir pour slogan principal « faire les choses justes » et s’abriter derrière le Digital Millennium Copyright Act (DMCA), on peut considérer que la recherche du bien n’est pas toujours compatible avec les intérêts économique d’une firme très puissante et surtout que quand les « procés » qui sont instruits (le traitement des plaintes déposées) ne sont pas transparent et mené dans les règles démocratique (procès public, possibilité de se défendre, instruction règlementée…) on ne peut pas vraiment se réjouir…

Sur la conduite à adopter sur les spammeurs / pilleurs.

Evidemment, j’ai déjà été plusieurs fois confronté à du pillage de contenu et à chaque fois, il a été assez facile de s’entendre avec les pilleurs. En général je ne demande pas que l’on retire la page copiée je préfère :

  1. Demander un lien vers ma page d’origine.
  2. Vérifier que le texte du lien (anchor texte) me convienne.
  3. Modifier ma page d’origine (relecture soigneuse, correction des fautes, légères modification) pour éviter la pénalisation du « duplicate content » (un genre de « rétro spinning » en fait).

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